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Friday
Dec182009

dELiA*s discusses 2009 All-Star Win with Apparel Magazine

"Allowing Predictix to host the software made the most sense for dELiA*s, and [Daniela] LaRosa, [GMM, dELiA*s] thinks this is appealing to an increasing number of apparel companies. 'We wanted something flexible and easy to use, but the big sell was software as a service, because we didn't want to make the commitment to purchase huge hardware for something we would have to make a lifelong commitment to. This is really the way of the future, because even if you're a billion-dollar company, you don't want to have all of that [software] installed when someone else is willing to do it for you.'"

Read the full article here>>